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LinkedIn for Sales Ultimate A-Z Masterclass
Hello and welcome to the SmartFox Community!
Hello and Welcome!
About Louise
About Louise: experience, background and knowledge (6:57)
Marketing Foundations
Overview - Marketing Foundations (0:57)
LinkedIn's influence on Google - what happens when I Google your Name? (2:46)
Goals, gaps, success (3:59)
Building trust and selling subtly (4:19)
Summary - Marketing Foundations (1:07)
Who am I selling to?
Overview > Who Am I Selling To (0:26)
Crafting your message (3:44)
Defining the customer pain (3:41)
Customer personas (5:26)
Summary > Who am I selling to? (0:58)
Louise's LinkedIn Groundrules
Overview > Louise's LinkedIn Rules (0:39)
Louise's 6 Stages of LinkedIn (5:01)
On Planet LinkedIn (3:24)
Don't underestimate the silent users (3:39)
When to use (and not use) the LinkedIn mobile app (1:58)
Summary > Louise's LinkedIn Rules (2:05)
Your LinkedIn Strategy
Overview > Your LinkedIn Strategy (0:22)
How is your brand perceived? (2:13)
LinkedIn & the sales and marketing funnel (4:39)
How to map your strategy onto LinkedIn (3:24)
Summary > Your LinkedIn Strategy (1:12)
Privacy Settings
Overview > Privacy Settings (0:37)
What is the public view of your LinkedIn profile? (6:57)
Turning Off Network Updates (4:17)
Updating your 'Profile Viewing Options' i.e. what happens when you look at someone else's profile (8:38)
Summary > Privacy Settings (0:37)
Your Personal Profile
Overview > Personal Profiles (0:56)
How to update your cover image / banner image (3:24)
Updating your location (1:26)
Your Profile photo and why it's important (2:19)
Your Profile photo - how to update (1:18)
Your Personal Headline - Introduction (0:39)
What is my headline? (5:01)
LinkedIn - the search engine (1:37)
Headline Examples (1:41)
Finding my Keywords (5:43)
TASK: Defining, crafting and shaping your personal brand through keywords (2:45)
Summary > Headline (2:26)
The 'Featured' section (3:24)
The 'About' section (4:57)
Experience / work history (9:09)
Recommendations v. Endorsements (10:17)
Summary > Personal Profiles (1:51)
Connecting & Growing your Network
Overview > Connecting (0:45)
4 ways we can grow our Network on and off LinkedIn (2:06)
Basics of Search in LinkedIn (3:23)
Personalising a connection request - desktop (2:39)
Personalising a connecton request - mobile (0:57)
Using QR Codes to connect quickly and easily (mobile app only) (2:41)
Summary > Connecting (0:45)
Personal Profile Content > Overview of this (BIG) Section
What we will cover in A-Z of content for personal profiles (0:44)
Content Groundrules for Personal Profiles
What we will cover in Content Groundrules (1:02)
What is Content (2:01)
Personal content v. company page content (1:14)
Why do we post content (4:04)
Summary of Content Groundrules (1:24)
Content Personal Profiles > When to Post
When to post (3:42)
Content Personal Profiles > Content Checklist
Content Checklist - what to know before you post (5:27)
Content Personal Profiles > Data and Analytics
Why you should always review the data and analytics on your posts (6:26)
Content Personal Profiles > Different types of content to post
Overview > different types of content (0:23)
Photographs (2:39)
Reports and Surveys (5:04)
Videos (1:38)
Not 'strictly work' (6:19)
Summary > types of content (0:35)
Content Personal Profiles > How to post, like, comment and share
Overview > how to post, like, comment, share (0:19)
How to post a photograph (4:17)
How share a weblink (3:05)
How to like, share, comment on a post (5:13)
Summary > how to post, like, comment, share (0:20)
LinkedIn Company Pages
Overview > company pages (0:39)
LinkedIn Company Page> What is it, administrators and benefits
What is a company page (3:23)
Administrators (0:57)
Benefits of having a company page (2:37)
LinkedIn Company Page > Creating, Adding Administrators, Accessing
Creating a Company Page (2:20)
How to add an administrator (0:50)
Accessing company page on desktop (0:37)
Accessing a company page on mobile (1:36)
Company Page > Content Theory, Strategy and Examples
Overview > company page content (0:47)
Company page content strategy (4:23)
Company page content examples (11:06)
Company Page > Content > How to post, like, share and comment
How to post content to your company page (3:34)
How to Like / Comment / Share as you company page (4:34)
Summary > company page content (1:16)
Company Page > Data and Analytics
Overview company page analytics (0:22)
How to access company page analytics and what insights they provide (10:39)
Company Page > Overall Summary
Summary of Company Page (1:03)
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